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Accueil » Boites à outils » Mieux communiquer sur les projets ANRU : transformer l’image et renforcer l’attractivité des quartiers

Mieux communiquer sur les projets ANRU : transformer l’image et renforcer l’attractivité des quartiers

Bâtiments Réseaux
  •  Créativité
  •  Inclusion
  •  Résilience
  •  Sobriété
Thématiques : 
  • Rénovation / Réhabilitation
  • Communication (numérique)

Les objectifs de la formation

  • Identifier, mesurer et hiérarchiser les sujets d’image et d’attractivité du / des quartiers
  • Mettre en place une stratégie d’attractivité et la déployer en fonction des besoins spécifiques
  • Mieux s’approprier les enjeux de la communication autour des projets et de la transformation d’image des quartiers
  • Monter un plan d’action de déploiement d’une stratégie de communication de projet ANRU

Enseignants principaux

Jean-Pierre PAPIN, Nouvelles Marges, directeur associé – spécialiste du développement et de la stratégie des territoires, de leur attractivité

Marc DUBREUIL, spécialiste en communication (Epiceum)

Public : Techniciens fonction publique territoriale
Durée : 2 jours
Date : 15 et 16 septembre 2025
Prérequis : Aucun
Nature : En présentiel
Modalités : Payant
marker  Ecole du Renouvellement Urbain à Pantin
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About Nina

A student at Sciences Po Paris, enrolled in the Master’s program in Territorial and Urban Strategies, Nina is interested in public policies at the territorial level as well as the challenges of ecological transition.

As part of a student project during her first year of the Master’s program, she worked with the National Housing Agency (Anah) on eco-design in urban renovation. She then took a gap year to gain more professional experience, completing two internships: the first with the City of Paris, where she contributed to the implementation of the first plan to combat energy poverty, and the second with the Paris Urban Planning Agency (Apur), where she worked on the territorialization of public health.

Currently in her second year of the Master’s program, she is beginning an apprenticeship with the association France Villes et Territoires Durables.

 

About Solène

Mission Officer, Working Group, and Projects. Student at the Urban School of Sciences Po Paris, focusing on the ecological transition of cities.

About Quentin

Motivated by climate issues and planetary boundaries, Quentin decided to study land use planning at the Ecole Nationale des Ponts et Chaussées. His experience in associative field at the Fresque du Climat, helped him to better understand the stakes of the ecological bifurcation. Between his native Haute-Savoie and his home town Rennes, where he gained expertise in mobility and sustainable agriculture, he is now based in Paris to deploy the Sustainable City by France’s territorial workshops throughout the country.
See his LinkedIn profile

About Alice

After five years’ study at Sciences Po Lyon, with a specialization in territorial transitions, Alice joined Sustainable City by France (France Villes et territoires Durables). She actively contributes to the deployment of the association’s territorial workshops and working groups.
See her LinkedIn profile 
Photo-circulaire-tara

Currently studying as a second-year Master’s student in International Relations at University Paris 1 Panthéon-Sorbonne, Tara holds a Bachelor’s degree from INALCO, with a double-major in Hindi language, and International relations / Environmental studies. Her work with us is in line with her former experiences at UNESCO and the Ministry of Europe and Foreign Affairs, thus deepening her professional expertise in the field of environmental diplomacy and international cooperation for sustainable development.

See her LinkedIn profile

Photo-circulaire-carla

She holds a Master’s degree in Development Economics from the Panthéon-Sorbonne University and is currently studying for a Master’s degree in International Relations and Action Abroad at the same university. She approaches the problems of sustainable cities and territories through these different perspectives and her international experiences.

See her Linkedin profile

About Isabelana

Isabelana is a Mexican journalist who holds a Master’s degree in Digital Communication and Data Analysis from the Sorbonne University. She previously worked in communication and press relations in the cultural sector in France and Mexico. Today, she is interested in ecological actions and solutions to preserve the environment and the biodiversity.
See her Linkedin profile

About Camille

camille photo
With a background in social sciences, art history and architecture, Camille has worked in communication within the VINCI group: from major international projects to La Fabrique de la Cité, a think tank dedicated to urban foresight.
See her Linkedin profile

About Alexandra

A geographer by training (Saint Petersburg State University), she started as a geographer and economist at the Academy of Agricultural Economics (Russia), before pursuing her career in France as an administrative and accounting assistant (Air Liquide, Association TGV Provence Côte d’Azur, COFHUAT, Groupe Hervé)
See her Linkedin profile

About Marion

Trained in international and European affairs between England and France as part of a double degree at Sciences-Po Lille / University of Kent, Marion started her career in advocacy and institutional relations of non-governmental organisations, in the fair trade sector (Max Havelaar France label). Her experiences are also linked to territories, with a passage in decentralised cooperation at the level of a departmental council.
See her Linkedin profile

About Sébastien

Before joining the SCbF team, he held several positions in local government management. From elected official and deputy mayor of his native city Besançon, in charge of university relations and international cooperation, to Director of Economic Development of the City of Pantin, to Chief of staff in Montreuil – where he notably piloted the in-depth redesign of the urban project towards more ecology and sustainable development – he continued his career as Senior Resilience Officer of the City of Paris.
He promotes a holistic and systemic vision of sustainable development and brings his expertise in territorial resilience, ecological and social transition.
See his Linkedin profile